Sampa the Great Announces debut Album and drops "OMG" music video
The Return will be out on Ninja Tune on September 13th and will feature the formerly released singles “OMG” and “Final Form”.
Following her 2017 mixtape Birds and the BEE9, that earned her an Australian Music Prize, the Zambia-born, Sydney-based artist Sampa the Great announces her debut album.
The Return, to be released on renowned record label Ninja Tune, will feature collaborations with the such of Jonwayne, Ecca Vandal, London jazz collective Steam Down, MsM, Andrei Eremin, Silentjay, Kwes Darko, Clever Austin, Blue Lab Beats, and Syreniscreamy.
To announce the release, she just unveiled the music video of the second single taken from the forthcoming album, “OMG”. In this new gem, she raps about celebrating her origins on an uptempo, bass music-inspired instrumental.
“I personally feel that people on the continent have a duty to our family in the diaspora, to re-teach our culture, language, spirituality, ways and return our peeps to ourselves. To me “OMG sounds like the songs we heard in our childhood. It’s broadly about flexing your culture! Loving where you’re from and even being shocked at the realization of not knowing how dope it is to be ‘who you are.’”
The music video was directed by Sanjay De Silva and shot between South Africa and Botswana, where Sampa grew up.