Discovering Zuvaa an online Marketplace for African Fashion
Zuvaa is an online community and marketplace that presents customers with an unique online shopping experience. Showcasing the beauty and vibrancy of the African continent, Zuvaa provides customers with affordable African inspired clothing and accessories to brighten up any outfit.
As your one stop shop for African fashion, Zuvaa offers unique products from around the world as well as a community that embraces and engages the customer through meaningful cultural stories about each designer. Zuvaa, inspired by the Shona language of Zimbabwe word Zuva, meaning sunshine, represents the vibrant and radiant African culture and how customers’ personal light shines through their fashionable style.
Zuvaa’s target market is young and trendy women and men between the ages of 18-35, who are intrigued and inspired by African fashion. Zuvaa’s scope of reach also includes individuals throughout the African diaspora who seek a personal connection to their African roots, and have embraced this trend of combining traditional African fabric with modern designs.
Individuals will have diverse opportunities to interact with Zuvaa, as a customer, community member, and/or ambassador. Zuvaa’s customer shines bright through African fashion, Zuvaa’s community member shows off their African outfits through images to share their light with others, and Zuvaa’s ambassador promotes brands in exchange for vibrant goods.