One year after Yope Innoss'b is back with a new Music Video for "Olandi"

September 15, 2020 | By Pan African Music

At only 23 years old, Innocent Balume aka Innoss'B has already got it all. Born on May 5, 1997 in Goma, the Congolese artist was spotted on a TV show at only 13 years old, before becoming the protégé of the American-Senegalese singer and producer Akon. Inspired by the music of Michael Jackson, he won the Vodacom Superstar Congo Award for his performance of "The Way You Make Me Feel".

The artist forges his style, creates his dance movements, accumulates millions of views with his titles on Youtube where dances and choreographies are part of his growing success, succeeding in combining the sound of Congolese rumba with R'n'B and Afrobeat.

A member of the new rumba wave that is infusing the country alongside Alesh, Robinio Mundibu, Rebo and Dj P2N, Innoss'B sings in Lingala, French, English and Swahili, the first spoken language of his region, North Kivu.

In 2019, he will release "Yope", a title that will mark a turning point in Innoss'B's career. The title, already popular throughout the country, is being re-released in a new version with Tanzanian star Diamond Platnumz alongside the artist. It is a breaker, the title is exported internationally and becomes a world hit, counting no less than 100M views, a record for an African artist. Innoss 'B hit the road and gave concerts in many European cities and on the African continent before it was stopped due to the Covid-19 pandemic. Last June, he was selected as one of the nominees for the twentieth edition of the BET Awards in the "Best International Act" category alongside Burna Boy.

Recorded during the lockdown in Kinshasa where he took up residence, with "Olandi", which means "you follow" in Lingala, Innoss'B invites you to have confidence in yourself, despite the criticism of some of his detractors. In the clip, surrounded by his dancers, Innoss'B dances his Afro-Congo and pays homage to musical greats such as Michael Jackson by taking up his choreographies.

 

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