Tokyo James Presents Its SS18 Campaign Editorial

The UK/ Nigerian based eponymous fashion brand Tokyo James presents their SS18 Campaign shot in the beautiful mountains of Cape Town South Africa themed

‘THE AFRICAN COWBOY’

In the Press brief released by the brand, they interpret the inspiration behind the collection as follows “Life is struggle no matter what part of the world you’re from and within that struggle as humans, we find commonality. That commonality is what binds us together despite race, gender, sexuality and socioeconomic status.

Our individual experiences may vary, but that fighting spirt that exists within alongside the fight and desire to be better and do the right thing is the commonality we all share.

Being African isn’t the easiest of identities. It comes with negative preconceived notions that are planted in the minds of money. This struggle also extends itself in the pan African community.
The everyday Afro struggle. The struggle for survival, the struggle for relevance, the struggle to be heard. The struggle for sanity.

Hence the theme of the African Cowboy. This is our commonality. Within the struggle, inside the heart of the African Cowboy, we find bravery, courage and resilience.
We are all cowboys in this race of life that exists within gray areas.
The African Cowboy is bold, beautiful and resilient in the face of challenges and lives to fight another day.”

Photogrpaher : Anika MoLnar , creative Directing & Styling : Gavin Mikey Collins , Make up artist : Diana Asherson @ One League, models are Max Van der Lecq (Full Circle Models ), Francois Viljoen, Thorne Fisher & Nkosi B (20 models) , Mask : petro @skeets__888

Website: www.tokyojames.co.uk